|
The company
|
Who the business is, where it works and what it sets out to do. It takes the opening spread, and it is the shortest section in the document. |
A paragraph in your own words, your registered details and your logo.
|
|
Capabilities
|
What the company can take on: disciplines, sectors, the kinds of work it is equipped for. |
A list, however rough. We group it and set the order.
|
|
Services
|
Each service named, described in a line or two, with the detail that separates it from the one beside it. |
The names you use for them, and a sentence each.
|
|
The team
|
The people a reader will deal with: name, role, and as much or as little else as you want printed. |
Names, roles and portraits you hold the rights to. It is fine to leave this section out.
|
|
How the work runs
|
The stages of an engagement, from first contact to handover, so a reader knows what working with you looks like. |
Your stages in order. We set them as a sequence.
|
|
Contact
|
How to reach you, where you are, and your registered particulars if the document needs them. |
The addresses you want printed, and any disclosure your industry requires.
|