We cut and order
Where material runs longer than the page can hold, or stands in the order it was written rather than the order it will be read, cutting and sequencing is the first pass. You see the result of it before anything is designed.
Brochure design
The document that carries the whole company
A company brochure is the thing you send when somebody asks what you do. It has to answer that in the order a reader asks it, look like the company it describes, and open without fuss on whatever screen it lands on.
Structure first
The contents list is the design decision
Everything else follows from it: how many sections there are, which of them earn a spread of their own, and what has to be cut so the rest can be read.
We agree the contents list with you before anything is laid out. That is the conversation in which a document stops being a folder of material and becomes a sequence: an opening that says who you are, a middle that answers what you can do, and an end that says how to reach you.
Sections that have nothing behind them come out. A profile with an empty team page or a process section written to fill a spread is worse than one without either, and a reader can tell the difference at a glance.
Once the list is settled, the order of work is fixed and the date in your quotation holds: structure, then design, then the rounds of revision your order includes, then handover.
The page
What a page is made of
A document that reads well on a screen is mostly a set of decisions taken once and kept: the margin, the measure, where a picture may sit, and how a reader knows where they are.
Held to across every page, those decisions are what make a document feel designed rather than assembled. Broken on one page, they are what makes the whole thing feel improvised.
Running head
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- The margin
- Wide enough that the text has somewhere to breathe, and the same on every page so the document does not shuffle as it is scrolled.
- The text column
- Set to a measure that can be read on a laptop without the eye losing its place on the way back.
- The picture area
- A place a picture can go without pushing the text about. Empty is a legitimate answer where there is no picture worth the room.
- Running head and folio
- The section name and the page number, so a reader who arrived at page seven from the contents list knows where they have landed.
Your words
What we do with the text you send
We are designers who edit, not copywriters who invent. The distinction matters, because everything in a company document is a statement your company is answerable for.
We make the wording consistent
One spelling of your own company name, one way of writing dates, one way of naming a service. It sounds small, and it is the thing a reader notices without knowing they have.
We do not invent
No figure, date, credential, client name or claim goes into a document unless you supplied it and confirmed it. Where a section has nothing behind it, we tell you, rather than filling the space with something that reads well.
You approve every word
The text is yours. Nothing is published, and nothing leaves us, until you have read the whole document and said it is right.
An opening spread
Where the eye goes first
The first spread of a brochure has one job, and it is not to say everything. Shown here as layout: heading, standfirst, room for one picture, and the three things you most want remembered.
Who we are
What we are known for
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The finished file
A PDF that behaves like a website and reads like a document
It is the format everyone can open and nobody has to be given access to. Made properly, it also knows how to be navigated.
The contents list is live: every entry jumps to its section. The PDF carries its own bookmarks, so a reader who opens it in a browser and one who opens it in a reader both get the same navigation down the side. Your website, your email address and anything else worth reaching from the page are working links, and each is checked against the address it displays before handover.
Page size and image weight are set for a screen and for an email system, not for a press. Nothing in an order is printed or posted - if you later want the document printed, the editable source is what a printer will ask you for, and it is included where your order provides for it.
What your order includes, how far it extends, what it costs and when it is due are in the written quotation. The packages page sets out the three shapes a document comes in and the material to have ready before you write.
Send us the shape of it
What the company does, who the document is for and roughly what it has to carry. That is enough for a written quotation to come back with an extent, a figure, a date and the rounds of revision included.
Or write to communications@shinepages.tech and describe the document you have in mind. The form on the contact page writes the same email for you and opens it in your own email application, ready for you to read over and send.